Digital marketing

GEO: how to get cited by AI search engines

ChatGPT, Gemini, Perplexity: search is changing. Here are the best practices to make your business appear in AI-generated answers.

J Jupiter Digital Factory · 5 min

More and more users ask their questions directly to AI assistants. These tools summarise reliable sources: your business needs to be one of them.

1. Consistent information everywhere

Name, address, phone, services: this information must be identical on your website, Google Business profile, social media and directories.

2. Factual, structured content

AI engines favour clear pages: definitions, sourced figures, FAQs, comparisons. One page per service, stating what you do, for whom, where and at what indicative price.

3. Structured data

Schema.org markup (Organization, Service, Product, FAQPage…) helps machines understand your content.

4. Visible expertise

Identified authors, update dates, case studies and lessons learned strengthen your pages’ credibility.

5. An llms.txt file

This file summarises your business for language models. Our website offers an example at /llms.txt.


Updated on 12 November 2026

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