Before starting a web project, one question always comes up: do you need a showcase website or an online store? The answer depends less on company size than on your sales model.
The showcase website: convince and generate leads
It presents your business, services and references and makes it easy to get in touch (form, WhatsApp, call). It is the right choice when sales close after a conversation: services, B2B, quote-based projects.
The online store: sell online
It lets customers choose, pay and track their order without assistance. It requires organisation: stock management, picking, delivery, after-sales service and suitable payment methods (Mobile Money, card, cash on delivery).
Questions to ask yourself
- Do my customers buy without prior advice?
- Do I have a stable catalogue with public prices?
- Am I organised to deliver quickly?
- What budget can I spend on advertising to attract traffic?
Our advice
Many companies start with a high-performing showcase website, then add a store once demand is confirmed. A scalable architecture lets you take that step without starting over.
